Welcome back to Episode 12 of the ProductProcast. After a few weeks off, I finally had a few minutes to jump into the booth and record an episode for you and it’s one of my favorites.
In fact, the message of this episode was going to be a new training program that I want to put together, but said to heck with that, let’s just talk about it on the mic and send it out to you! Sounds much better, right?
Anyway, the topic of Episode #12 is all about a new information marketing business model that I have been testing and have been testing with my clients over the past few months with incredible results. You see, I love information products and they are what started me in this business, ever since the New Music Economy.
But, having to continue to sell lower priced products to an abundance of clients again and again to hit income numbers is tough. That is why we have been creating a business based around higher ticket done-for-you services like the ProductPros and Celebrity Expert Marketing.
I call this new model, the ProductPlus Model.
And so, today I share with you this new thinking and how we have been applying it to our own businesses with smashing success.
After you listen to the episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world.
And please let me know how I can help you to create this ProductPlus Model in your own business by sending me an email to firstname.lastname@example.org
Till next time,
Episode number 11 is coming to you short and sweet after an incredible week in Hollywood, CA with my team and over 200 Best-Selling Authors from across the world. After delivering 2 days of solid content, hanging out with Jack Canfield, Tom Hopkins and Rudy (yes, that Rudy), I wanted to share a few of the countless insights from the Best-Seller’s Summit.
Please enjoy this episode and be sure to subscribe to the ProductProcast on iTunes and leave us a review, just as “shnize” has, who we shout out in Episode 11.
Many more pictures to come if you follow along on Greg’s Facebook page.
P.S. For more information about the ProductPros, please message Greg at email@example.com.
Wow, episode 10 already! And this is a good one. In fact, we recorded it live in the ProductPros studio, together.
Troy is someone I met through another guest of the podcast, Seth Larabee at a dinner event here in Orlando. And after some quick convincing, I was able to get Troy over to the studio to record a really cool episode about creating a back end for your information business, networking and the power of charging premium fees.
Troy is a top information marketer who has had success growing several multi-million dollar businesses and now shares his advice as a coach at the high-end level. In this interview, Troy shares his best success tips on entrepreneurship and ROI. Don’t miss this exciting episode to take your business to the next level.
In this episode, you’ll gain inside info on how to:
Be sure to leave us a review and let Troy know what you thought about this episode of the ProductProcast!
P.S. I am off to Hollywood, CA for the 4th Annual Best-Seller’s Summit and Golden Gala Awards. Looking forward to meeting 200 or so Best-Selling Authors along with Jack Canfield, Tom Hopkins and Rudy – yes, that Rudy. Looking forward to sharing some insights on the show when I get back!
Join us this week on The ProductProCast as Greg talks to 2 of the most lively developers and designers in all of information marketing – Kenny Rueter and Travis Rosser, the co-founders of Kajabi. For those unfamiliar with Kajabi, it is an incredible all in 1 platform to host your launch pages, sales pages, squeeze pages and even the content delivery of your information product.
Kajabi has become the de-facto standard for anyone wanting to quickly and painlessly post content online and charge for access to it. Through the process of building a tool that solved a problem that they themselves had, Travis and Kenny have built a service that helps the masses monetize their knowledge….and they are just getting started.
In this episode, you’ll gain inside info on how to:
Be sure to leave us a review and let Kenny & Travis know how what you think about Kajabi and the information they have shared with you today.
P.S. Over the past few days I have been sharing details of a new training program that has been released by my mentor Dan Kennedy. He is a guy that I have learned an immense amount from over the past 5 years and now have a library of well over $20,000 worth of training and education from him that I turn to whenever I need a creative spark.
His latest program, Lifestyle Liberation Blueprint just went live and it is going to be the go-to resource for the next generation of leading information marketers.
If you do decide to invest in the training program through my affiliate link above, I will be hooking you up with a killer bonus program. I am releasing a new newsletter next week at our annual Big Event – The Best-Seller’s Summit.
The newsletter is called the Backstage Pass and is a complete breakdown of winning sales copy that I have written. From why I wrote it, to the headlines, to the emotions I am trying to touch on to the design and delivery. It is one of the most gruesome trainings I have ever put together and I’ve only completed month 1!
When you invest in the Lifestyle Liberation Blueprint, I will give you a full year’s access to the Backstage Pass. I am unveiling it next week for $77/mo and you will get it mailed to you on the house.
Join us this week on The ProductProCast as Greg invites trusted media expert and President of Success and Media, Inc., Jess Todtfeld, to share his expertise on putting your best face forward in media. Todd is THE go-to guy for media and business communication training. Having been featured on The Daily Show, NBC, CBS and FOX, Todd uses his experiences to show YOU how to take your business to the next level through media. You don’t want to miss this exciting interview that will help make a big impression in the media.
In this episode, you’ll gain inside info on how to:
Be sure to leave us a review and let Jess know how he has helped you to think about how you approach getting in front of the camera or behind the mic.
There comes a time when everyone needs to take a deeper look within themselves. To push harder. To go farther. To do something that they have not yet achieved in order to be in a place they desire.
For many, we turn to someone in the personal development field. From books to seminars, programs to coaches and mentors. We look to find inspiration in someone that has gotten over the mountain top and survived to tell the world about it.
In the information marketing world, this is a multi-billion dollar industry. From those books to events, coaching and yes, product creation, this market place is growing stronger year by year. The core reason – we all want more from our lives and are looking for someone to help us get there.
Terry Jackson is one such coach and mentor, as well as a transformational leader. He knows the power of helping others achieve greatness and as such, has created the program, Personal Mastery: It’s Time To Transform, Inspire, Motivate and Empower.
Terry goal with this product is simply to help others. He says, “My goal is to put this product in the hands of all who feel they are living a unfulfilled life. Not only can they use the product but they can also teach their children how to plan their lives.”
This is the kind of impact you can have in this market. In fact, it’s what motivated him to create the product in the first place, saying, “The motivation behind developing the product is my passion to help others improve their quality of life.”
He wants to help others create greatness in their lives on goes on to say,
When Terry came to us, it was clear that he had this greater vision for those he had the opportunity to come across. We were very happy to help take his vision and put it into a system that will help hundreds, if not thousands of people from all over the world to discover their own greatness.
When asked about working with the ProductPros, Terry stated,
And that’s what we do best!
To learn more about Terry Jackson, to help get his product into the hands of your audience, or to pick up a copy yourself, please head on over to www.tjackphd.com
On this episode of The ProductProcast, Greg invites Jon Le Tocq, founder of Storm Force Fitness, to talk about creating the lifestyle you want through your business. Learn how Jon started his own brick and mortar business in the UK to help support his ideal lifestyle as well as how you, too, can earn the income you need to live the lifestyle you’ve dreamed of.
In this episode, you’ll gain inside info on how to:
Mentioned on this Show:
If you enjoyed this episode of the ProductProcast, please visit us on iTunes and leave a review so we can continue to bring you great guests and honest information about creating and profiting from your information business.
This week on The ProductProCast, Greg invites online marketing expert, Justin Brooke, to share his best ideas on gaining more traffic to your site. Justin is the owner of IMScalable.com, a company that specializes in using data-driven online advertising to drive people to your products and services.
In the last 6 years, Justin has generated BILLIONS of ad impressions, MILLIONS of page views and more importantly, millions of dollars in sales. Don’t miss this opportunity to hear how to strategically combine your marketing and advertising efforts to drive more traffic to your business.
In this episode, you’ll gain inside info on how to:
Mentioned on this Show:
Learn more about Justin Brooke at IM Scalable.
If you enjoyed this episode of the ProductProcast, please visit us on iTunes and leave a review so we can continue to bring you great guests and honest information about creating and profiting from your information business.
In this episode of the ProductProcast I am going solo! This episode was actually recorded in my hotel room in Philadelphia during the 2013 National Speakers Association‘s annual conference. I was out there along with the ProductPros team exhibiting and speaking at the event.
During my time there I got to hang with some incredible people, meet old friends and make some new ones. We even found ourselves shutting down a Supper Club, signing K-Ci and Jojo along with what only could be described as Glee with Steaks!
There was even an early evening with entrepreneurs Chris Ducker and Ashley Ambirge, 2 people that I admire and have incredible businesses you should check out. They both will be joining us on a future episode soon. You can see a nice shot of us below.
Now to business!
At the event I was asked to present on ways that speakers could create information products to increase their revenues and grow their business when they were not speaking. I decided that I wanted to get right down to business and give them the best content I had in a relatively short period of time. I only have 15 minutes and in that 15 minutes I shared “The 5 Ways To Package, Produce and Profit From Your Information.”
After I got back to the room that night I thought it would be a great Podcast for those just getting started with their information businesses so I did what any overtired, sleep deprived entrepreneur would do – I broke out the mic and got it done (there is a lesson in there for another time and another place).
So please, enjoy the episode and if you got anything useful, I do encourage you to share the episode with others or leave us a review on iTunes.
See you next week where I bring to you the incredible Justin Brooke on the ProductProcast!
P.S. If you would like to learn more about developing your own information products, and have me and my team create your InfoProductBlueprint, check out this special offer I am still running from the NSA Conference!
4 episodes in the bag already and we are just getting started.
This episode is all about relationships. When I talk to clients the number one resource I tell them to get started in creating is relationships with key influencers in their market. This is the fastest and most profitable route to success in the information business.
Long-term I believe you need to be able to generate your own traffic and sales through advertising, but when getting your first product to market, there is no better way than with other people’s audiences.
I brought Seth Larrabee onto this episode to share with everyone how he literally came from out of nowhere to cultivating relationships and getting on the radar of every major player in the online marketing space. This has allowed him to create products and a coaching program that has not just changed Seth’s life, but the lives of those he impacts through his teaching.
Seth and I have cultivated a great relationship that has gone from Facebook to live events to grabbing dinner and drinks in his hometown of Delray Beach – real proof that this stuff works.
In this episode you will learn exactly how to cultivate real relationships and how to build a business based around finding a need in your market and then solving that need. This is the power of the information world and Seth is a great guy to help you get there.
To learn more about Seth, check out SethLarrabee.com.
You can listen to this episode below or check it out and subscribe on iTunes now.
After you listen, leave us a review and let us know what you learned from this episode that you can implement into your business right away!
And if you need help in creating your information business, please reach out and setup an Info Business Blueprint Session so we can help you to share your message with the world. To do so, please email firstname.lastname@example.org.
See you in #5!
Welcome to Episode 3 of the ProductProcast. Before we begin I want to thank everyone for their comments and feedback on the first 2 episodes. It is truly humbling to thing that I can talk into a computer and impact so many people.
I know it’s what I teach here on a daily basis, but everyday I get to do the things I love with the people I love.
Today in episode 3 I get to bring in a friend that just might become a regular on the show – Los Silva. We live just a few blocks away and both get to work behind the scenes with the biggest names in the business. The cool thing about being behind the scenes is seeing what really goes down behind closed doors when the cameras and emails are off.
If you know me I am far from perfect and do my best to be 100% transparent. Sometimes in this business we tend to only show the good and not the bad and the ugly – and trust me, there are a lot of times we are thankful the camera is off.
Lucky for you, the microphone was on for this episode of the ProductProcast. In it, Los and I talk about generating a back-end that extends beyond your product. It’s one thing to sell a few products and get some customers. It’s a completely different ball game to have a real, legit, long-term information business that is predictable and scalable.
In this episode we give you some ideas to go beyond the product and start to develop that complete information business that allows you to live an optimal and freeing lifestyle.
After you listen to the episode, please leave us a review to let us know what you think and how we can continue to give you the best possible information and resources to share your message, story and information with the world.
Till next week,
In Episode 2 of the ProductProCast I am excited to bring on one of my good friends in this business, Andy Drish of the Foundation.
Along with Dane Maxwell, they have created one of the most engaged and successful coaching and information businesses in the world. Their track record speaks for itself.
What many don’t know is that Andy and I actually started out as 9-5′ers in an “angry Gen-Y” blogging community before finding this information business model that keeps the lights on for us these days.
In this episode I wanted to talk to Andy about a few key things in your information business:
And so much more!
If you enjoyed the episode, the best way to show some love is to leave a review on iTunes. It is not the easiest thing to do, but it really helps us to get these shows into the hands of those that need to hear it.
To learn more about Andy and the Foundation, head on over and watch what might be the best launch video ever created (hear how it was created in the episode!).
And if you need help in creating your flagship product or need someone to create your information business for you, give me a shout anytime, by emailing email@example.com.
Till next episode,
Welcome to the 1st episode of the ProductProcast. This show has been a long time coming and finally we have liftoff!
The goal and purpose of the ProductProcast is to share my insights into the information business – from product creation, marketing, packaging your unique abilities and creating more freedom in your life, this is your backstage pass to the people, the places and the action that goes on in creating, developing, launching and running a successful information marketing business.
I thought for this first episode that I take you back through my journey as a white rapper in a rock band and how that transitioned into creating an online music marketing empire that featured online training programs, relationships and partnerships with the biggest names in the business, how I established expert status that literally came from nowhere and then leveraged that authority to create an online product suite that at one time included Clickbank products, a WordPress Theme, membership community and a high ticket back-end product that I sold and marketed from my bedroom.
This industry has given me everything I could have imagined and more. From working with the top guys in the business to sitting in a Sky Box at the Grammy Awards and allowing my wife to stay home and take care of my amazing son without having to worry about how we were going to put food on the table.
And now I get to share my success with you. Both through the services we offer at the ProductPros, but also in this Podcast. I have always been someone who opens up and just tells it like it is, asks the hard hitting questions and delivers killer value.
What better way then by getting back behind the microphone, channel my inner Jay-Z hustle and give you great content, week in and week out.
If you like the episode, please subscribe on iTunes and leave us a nice rating. It helps us to reach more people and help them to share their life’s story to impact the lives of others.
Enjoy my story and look out for the next few episodes featuring Andy Drish from the Foundation, Los Silva, traffic master Justin Brooke, lifestyle master Jon Le Tocq and more.
Now, go out, package your story and change someone’s life!
Happy 4th Of July (just a day late!)
As I start to recover from yesterday’s festivities (taking your 9 month old to hear fireworks without some noise canceling headphones is just the first of the lessons I learned), I got an email from Rock Star Podcaster John Dumas that a recent interview we did together has gone live on his daily show – Entrepreneurs On Fire.
If you haven’t heard of the show, you need to! John has interviewed Tim Ferriss, Seth Godin, Chris Brogan and, well…guys like me!
And yesterday the episode went live. We talk about information marketing and it’s power to create freedom and independence for you – as it has for me, as well as some of the biggest roadblocks I faced in growing my business.
If you have a few minutes this holiday weekend, be sure to download the episode and throw it on your iPod.
After you listen, show John and Entrepreneurs On Fire some love, by leaving a comment or subscribing to the show on iTunes.
Today we are once again turning the spotlight onto fitness. In this product spotlight we are heading beyond the weights and the workouts, the food and the diets and getting into your mindset.
Deb Cheslow and Angie Flynn created My Release Plan, a 9-CD, DVD, Action Guide and more program, because, in their own words,
That is an incredibly important lesson for you to take-away. Information based products allow you to share your ideas with a nearly unlimited amount of people that you can never get to one-on-one. And you don’t even need to be in the office when a sale comes in.
My Release Plan is a very unique product in that it has gone above and beyond just a set of CD’s and a manual. In fact, there is a Quick Start Guide, a Goal Card an Accountability Agreement to sign and a 90-day journal so you stay committed and motivated to complete the program and get the results you desire. I asked Deb about the reasons for creating such an in-depth program:
During the process, we went through book drafts, workbooks, a live workout filming in the office and a few sets of edits to the entire program. It has become a real work of art and once again, I’ll leave it to Deb to share what it was like to create the program with our team:
Well, thanks Deb! It helps when you have 2 subject matter experts that are truly passionate about helping people to change their lives and come out a better person than they were going in.
You can check out My Release Plan and get yourself on the path towards losing (or releasing as they put it) weight and feeling great this New Year by visiting www.myreleaseplan.com and clicking on the Books and Products tab.
As you begin to think about the information that you have that will help people, I want you to think about how best you can get your customers to apply the information you are teaching them. It’s one thing to educate, it’s another to stimulate change in someone and that is exactly what Deb and Angie have been able to do in creating the My Release Plan training program.
To request your own free product consultation to see how you can turn your information into profits, contact Greg Rollett, the ProductPro, at firstname.lastname@example.org or call 800.980.1626 today.
Today, Greg was featured alongside other leading members of the Young Entrepreneur Council on Inc.com in a spread about creating great business videos.
You can see the post here and below you can see what advice Greg gave for the piece.
The product Greg is speaking of is the New Music Economy, a 4 video training program he created for independent musicians to help them learn about marketing and cultivating a fan base.
If you are looking to add a video product to your business, check out Greg talking about how he can help you put it all together in this quick video he shot just for you.
Today I wanted to share a quick video that I shot at Casa Hogar in Acapulco, Mexico a few weeks ago.
I spent 4 days down there painting walls, putting together computers and filming a documentary about the orphanage.
The great thing about this trip is that it reminded me about the power of information. Giving these kids the ability to get online, do research, explore and dream by reading books, doing homework and connecting with the world.
For me, getting my first laptop from my dad when I was graduating high school completely changed my life. From begin able to get online and chat with friends on AOL Instant Messenger to creating my first “beat” on a $50 music program to recording my first albums, marketing those albums, booking shows all over the country and now using it to help others through developing information products – I truly see the power that these machines hold.
The sky is the limit.
And today I want you to think about how you can share the information you know to help others get what they want from life.
In the comments, leave me a quick message about how you can use the things you know to help others and I’ll be sure to check them out and lend any advice that I can.
And, if you want to talk about exploring taking that information and turning it into a business, we have a few spots left in our special we are running this month. You can learn more about that by clicking here now.
Greg “What A Trip” Rollett
P.S. I will post some photos from the shoot this week and will be sharing the documentary and my lil clip in the film as soon as I get it from Nick and his crew. Had a blast going out there and can’t wait to show everyone the end result.
A few weeks ago during our Celebrity Expert’s Marketing Academy, we held a Red Carpet Premiere of 2 movies that Nick Nanton produced and directed.
Before the crowd gathered to get their photos taken on the carpet, I asked Parker to turn on the camera and the mic so I could relay some very important messages that I learned that day while taking a behind the scenes tour of Disney World with the Disney Institute.
The message is all about recognizing people in your business. And not just customers, but recognizing employees as well. This is something we all need to do a better job at.
I talk to fitness entrepreneurs all the time about recognizing clients when they hit milestones in their workouts, or clients after their big event. I do my best to recognize great products from our clients and customers both here and on our Facebook page.
But we can go deeper. Think about this topic today and let me know how you recognize people in your business in the comments below.
P.S. That suit and tie is a long ways away from the standard black V-neck and jeans that I rock to the office every day! Sometimes it’s nice to get all fancy for your clients as well.
January is the perfect time to launch a new program that aims to improve someone’s life, health or finances.
Think about it…
At the end of the year we traditionally reflect on the previous 12 months and think about all the regrets we had and all the unchecked items on our “we want to do that” list.
This rings especially true when it comes to dieting, losing weight and having more money in our bank account.
And this month I want to talk to you about ProductPros client Dr. Craig Koniver who took full advantage of this opportunity and launched his Break Free, Real Health program in Decenber.
Break Free, Real Health is a monthly membership and community for people looking to live a more natural and healthy lifestyle and are sick of mainstream conventional medicine, over processed food and mainstream media lies.
This is a great angle that plays into the story theme of “us vs. them” and Dr. K can really back up the facts as an actual practicing doctor in North Carolina.
I asked Dr. K why he creates this program after it latched and he had this to say,
When Dr. K launched his program he had already began building his mailing list and had cultivated a tribe of happy patients that see him live in his office. This allowed Dr K to receive both immediate sales and feedback for his program.
When we came in to help Dr K with Break Free, Real Health he already had all the topics, ideas, research and expertise he needed to make an impact on his market. We helped him to decide the business model, the order that the content is delivered, helped with recording, editing and the creation of manuals and action guides that made his content actionable for his members. This is going to get his members to stick longer and become raving fans for Craig and his brand.
Craig had this to say about the ProductPros process,
Dr K knows his market really well. He knows their fears, their problems and also their aspirations to live healthier and natural. He has turned this into his focus by stating,
You can check out the Break Free, Real Health Membership by heading over to – http://organicmedicinenow.com/courses/launch/ now and watching his sales video.
As you work through the New Year, think about the ways that you can share your expertise with the world to help scale your time, impact more people and leave your mark on the world.
To request your own free product consultation to see how you can turn your information into profits, contact Greg Rollett, the ProductPro, at email@example.com or call 800.980.1626 today.
This week I was featured on the MultiMedia Marketing Show with Jake Hower! The interview was awesome and I encourage you to check it out on iTunes or right on his site by clicking here now.
On his Podcast episode we talked about creating information products, honing in on your idea and your market and then how to find an audience that wants to buy your stuff. The content is great and even better is that he made me into a cartoon!
How cool is that!
Click the image below to listen to the episode now and leave Jake a comment about the content and if you learned anything from my ramblings.
Over the past week, we have gone over 3 keys to building a highly successful information business today. A business that helps people to change their lives, their businesses, their health or their relationships and also rewards you financially for dispensing this information.
In the video above I have given you an opportunity to have these 3 elements custom-tailored and delivered to you in an intimate 1-on-1 coaching session.
You see, over the past 2 years I have been closing working on some of the biggest information products with some of the world’s leading experts. Experts like Brian Tracy, Michael Gerber and Tom Hopkins. And niche experts in the investing niche, the fitness niche, natural living, business credit, sales training, real estate and countless others.
I know exactly what these markets want and how to reach the fast. And today I want to open my vault of knowledge to you. To build YOU a roadmap to start your own highly profitable information business.
I truly believe that building an information marketing business is the fasest and best path to creating more freedom in your life. From the freedom of breaking away from your corporate life to the freedom of giving you and your family the life you desire.
I wrote this entire funnel while on a plane on the way to Mexico to renovate and build a library and computer center at a children’s orphanage in Mexico. The kind of freedom this business allows me to have is phenomenal. The network and people I get to interact with I never would have pictured myself talking to. And the opportunities to grow my personal wealth along with the knowledge I can pass on to others through the things I know and teach has been nothing short of life changing.
Today I want to do the same for you. And I want to do it at the most affordable price I have ever put on this type of session. Nick and Jack might not let me out in public again for doing something this crazy.
But, here’s the deal. I love what I do. I love helping people and I want to see you build the lifestyle of your dreams through building an information business.
So today, you can take advantage of this special Information Business Blueprint Session for only 1 payment of $297.
For less than $300 you can leverage the 100+ products in 40+ niches that I have helped to create and launch and use it to catapult your own life.
Here’s the deal and what you get for your $297:
And I am going to do it all in less than an hour!
I don’t want to waste your time that you could be using to build your business.
This is my gift to you. The only thing I want in return is a note from you saying how good the session was and how you have started your own information business that is helping people to change their life and is changing your financial outlook as well.
And one more thing…
If, after our call you decide to work with me and the ProductPros to create your information product, I will apply your $297 towards your product creation package.
How cool is that?
So that’s the deal. I don’t think I can make it any better for you today. To get started just click the button below, enter your credit card information and then I will personally reach out and schedule our session.
Let’s get started!
So far this week we have talked about some of the most important things you need to have in place in order to be successful running and information marketing business.
Today I am going to tell you something that you probably never really thought about.
It’s something I learned from mean ol’ Dan Kennedy and has stuck in my mind over the past few years as we have been building hundreds of information businesses for our clients.
Here it is:
To put this into context, when I was actively selling products in the music industry, I was not in the music marketing business. I was a marketer who sold music marketing products.
Much like a dentist thinks he is in the dental business, alas he is not. He is in the marketing of dental services business.
Here is the catch – we all know something. We all have a message to share with the world. Problem is, the world doesn’t want your message…YET.
You have to put your message into some form of media (sales letter, mail piece, Facebook ad, blog post) and then distribute that media via active sales and marketing. I share all of this to bring you reason #3 why you are not yet ready to create your info product…
3. You Don’t Know How To Sell It
Without a compelling sales and marketing message, your great product won’t change anyone’s life, including your own. If you want to make money in the information marketing business, you need to get good at 1 thing and 1 thing only – marketing.
Marketing drives people to want to work with you, connect with you and learn from you. It creates an emotional connection between you and your prospect. It gives them a reason to pay attention to you.
But most, importantly, without marketing and a sales message to match the marketing, you won’t be any closer to achieving your dreams and building your business.
I mentioned above that taking the stories and information in your head is the easy part and I meant it.
In my product creation consultations we spend more time talking about the market, their desires and how you can reach them that with the actual content. I want to make sure you have a viable market that is ready and willing to spend money to solve their problem.
And then you have to create a way to reach them. If you have reason #1 already (building a Tribe), it makes this process easier. Creating rapport with an audience is step #1, but we aren’t all afforded that luxury of time. Sometimes we need sales now. And if that’s the case, you need to spend every waking minute finding your hungry audience and telling your story so they know that you are the solution for which they seek.
Start looking at ads, sales letters and personalities that do a great job of convincing you to buy their stuff. What makes it so appealing and attracting? How can you model it with your own personality?
What To Do Now!
It’s time to get to work. I know, you don’t like being told to work. I get it. Working is way tougher that sitting on a beach hitting buttons on your laptop ATM.
You might have heard that you need to work smart and not hard. I disagree.
You need to work hard on the smart things.
The 3 posts I have written this week are the smart things. Tomorrow I will be writing a 4th post in this series. It will give you an opportunity to have a lot of the hard work I have laid out for you to be done by someone who has been there and done that.
And it will be much a more affordable investment than you are thinking.
But today – I want to know HOW you are going to sell your product. Please take a minute and leave a comment below. I am going to be reading and responding to them all to help you build your information business.
Why would I do that?
Because I firmly believe that creating an information based business is the fastest way to create a lifestyle business that changes your life and the lives of others.
So, go and leave a comment here now and look out for my special post tomorrow!
-Greg “Always Be Selling” Rollett
Yesterday we talked about building a tribe, or an audience which you can lead to a better lifestyle or business. It is the first, and most necessary step before creating a product to sell to that audience.
Now, there are ways to avoid this – like buying traffic, placing ads in magazines or doing direct mail. However, the truth is that even in buying traffic you need to lead them and be the expert that is there for them beyond just a product they came to your website that they buy.
Once you have begun to establish your audience, it’s time to jump into the 2nd major reason that you are NOT ready to create and release your information product!
#2: You don’t solve an actual problem that the market has.
Once you have developed or determined what your skills are and what your story is, you need to apply that to a real problem that your market has. Just because you have a magical 6-step process for leadership doesn’t mean that anyone wants it or needs it.
In order for someone to pull out their wallet and their credit card after looking at your sales page, you need to create an emotional reason for them to buy your product now. What itch do they have that you can solve.
We talk a lot in our own products and in our product consultations about Frameworks. For your purposes today, I want you to think about two things: A and B.
Today I want you to focus on the A and the A only.
For example: I don’t need a leadership product, because I do not think I have a leadership problem. What I do have is staff that keeps leaving me and I keep having to hire new people.
How can you take that example and solve his problem.
My product helps entrepreneurs to stop the revolving door of hiring employees that don’t stick and helps you to become the go-to person that everyone in your market wants to work for so you never have to worry about hiring again!
That’s what I am talking about!
What is the problem that your market has and what problem do you solve. Have a definitive solution that your problem delivers.
Make it tangible.
In weight loss, tell me that I will have 6-Pack Abs after going through your product, not just “look better” or experience “some weight loss.”
For many this is a difficult thing to think about. We all have great ideas for products, but if that product doesn’t solve a tangible need in the market, it is once again just going to sit on the shelf and look great, but not help anyone (including your bank account).
So here’s what I want you to do today. I want to know what problem you solve in your market. Go ahead and leave a comment below and I will help you personally to address this second point.
And then, check back in a day or 2, for part 3 to complete the full picture to save you some aggravating times before you release your product.
-Greg “Mr Go Out And Solve A Problem” Rollett
This might be a weird subject to talk about for an information publishing company, but it is a subject that I need to address before you get in too deep.
Over the past 2 weeks I have been talking with countless entrepreneurs and experts about their ideas to create their next blockbuster information product or online business.
Nearly every idea was great. It fused experiences with stories, education with thorough research and even complete 360 degree transformations for themselves and their clients.
That part of the information business is the side that is fun and exciting to talk about. We all have stories and information that can help people change their lives. Stories that need to be heard. Just like this message you are reading right now.
But here is the harsh trust and the unglamorous side – no one is sitting there, waiting for your information. In fact, I bet that before you opened this email you were not refreshing your email account waiting for Greg to send you a message.
It’s just not going to happen. Even after you have given me permission to send you messages like this.
But, here is the key difference that leads into reason #1:
1. You do not have an active audience!
Look, I have seen many information businesses work with teeny, tiny lists – less than 100 people on them. But they were active and engaged. They were in a dire state of need and the personality driving that audience had an intimate connection with them.
The unfortunate fact is that many aspiring information marketers want to save the world without have a group in the world to save.
When I have something worth saying, I can turn to an email list with thousands of readers, type out some sentences and hit send.
But they didn’t just fall out of the sky. You didn’t just stumble onto this list. There was purpose and intent to get you here and it’s my job to keep you here.
If you do not currently have an active audience, whether it’s email subscribers, current patients or customers, blog readers, or heck, for the sake of this conversation, engaging Facebook fans – you need to start there.
Read the short, but inspiring book by Seth Godin called Tribes. You need to build a Tribe before you can lead a Tribe. Again, this Tribe does’t need to be 10,000 strong. You can lead of group of 20.
Now, the other end of this is if you have the pockets to spend on direct marketing. This means that you are going to build your Tribe by actively spending money to acquire that Tribe. Putting ads on Google or Facebook, buying space in niche magazines, finding high-level affiliates to promote your product or getting on stages to deliver a sales presentation to.
No matter how you skin the cat, you need to build an active audience in order to make information marketing and publishing work. Without it, you’ll have a fancy looking package sitting on your shelves.
Today I want you to think about who you are going to create your product for and how you are going to go about finding them. Then I want you to tell me all about it!
Leave a comment below telling me how you are going to find your audience and build your tribe. I will be reading them all and commenting to help you get started.
Tomorrow, I will be sharing my second reason that you NOT be creating your product yet.
In the meantime, leave me a comment about reason #1 and what you are doing about it!
This year I was very fortunate to have been interviewed by some amazing entrepreneurs to talk about products, information marketing and growing an information business.
As we start to wind down to the last days of the year, I wanted to share 4 of my favorites with you in case you missed them, or never knew about them. Most are available for direct download, or through iTunes (and cost you nothing).
Most of them cover more than most gurus put together in an entire course and give specific examples and case studies of creating products and making a living in the information marketing business.
Enjoy and let me know what you think of the episodes and interviews in the comments below:
Mixergy Interview with Andrew Warner – Have An Info Product, Here’s What’s Next
Foolish Adventure with Tim Conley – From Rapper To Info Product Entrpereneur
Optimized Man Podcast with Derek Johanson – Optimal Information Publishing
The Great Business Podcast with Ralph Quintero – All About Info Products
P.S. If you would like to schedule a no-obligation consultation on how I can help you create, develop and produce your next information or training program, watch this video and schedule your appointment today.
Photo courtesy of Rusty Sheriff
I found this video today from Mind Valley and Chris Haddad about how we finds the story behind the products that can be used in the sales process.
People only care so much about your product, and it’s usually less than you think. The thing that they really care about is the story and the journey that you took to get to where you are.
In a recent Dan Kennedy program I was going through he beat it through the head of the attendees that marketing is never about the product. People don’t want to buy another weight loss product. They want to buy the aspiration that they have to lose weight.
The reason people keep buying books, products and program is basic human nature. We want to improve. We are optimistic people at heart. Think about the guy (or gal) that gets remarried 2, 3 or 4 times in their life. They are optimistic that the new spouse is “the one.”
Think about all the people playing the lottery or Power Ball every week.
Now think about the story that you have to tell about your product. How did you get there? What aspirations did you have to get to the successful place that you are now? That story will help you connect to and relate to your audience and thus sell more of your products.
Enjoy the quick video and let me know what story you can tell about your product below.
Below is a new video from Greg Rollett, the ProductPro that showcases some of the new products and programs that we have been working on over the past few months. These products are from varrying niches from fitness to financial advice, sales training to a post surgery recovery program. Just goes to show that the information marketing space is much bigger than the “get rich online” marketplace.
If you would like to talk to Greg about creating your new information product, please click here to schedule a free, no obligation, consultation today.
Many people are getting ready to turn off and unplug for the next 2 weeks. I know that I am looking forward to some family time and a few hours away from the email and texts that seem to come through nonstop.
But, before you get ready to shut off, I wanted to inspire you to use your information, your media and your products to do the work for you over the next 2 weeks.
You se, just because you are thinking about shutting off, doesn’t mean that your market is. They are still looking for answers and information and might even have some extra free time to be browsing around.
What about those that get shiny new iPads or Google tablets under their Christmas tree? Do you think they are going to be playing on those devices nonstop for the next week or 2?
You bet they are.
And what are they doing on those devices (besides playing Words With Friends!)?
This means that it is a prime opportunity for you to be marketing to them with your products.
And the great part?
You can spend the rest of the week setting up some auto responders and email sequences to do all the hard work for you.
Here is exactly what you need to do:
And if you are missing the products to put something together, try some creative approaches.
No matter how you look at it, you need to take advantage of the holiday season. People are in spending mode and ready to take action if you solve a problem that they have.
With that in mind, I am extending the sale on InfoProductPro through this week. I am doing this for 2 reasons.
I hope you are getting ready for a great holiday season with your family and loved ones. It’s been great year helping so many of you with your information businesses and I look forward to continuing to do so in the New Year!
Greg Rollett, the ProductPro
P.S. Feel free to reach out if you are need help putting together your product. We have 3 spaces available in January for custom product creation! You could be next!!
This is the ultimate curse when getting started in business. I’ll get to it later. I’ll run that marketing campaign later. I’ll shoot that video later. I’ll create that info product later.
What are you doing right now that is stopping you from doing it RIGHT NOW?
The answer might be more daunting than you think. We are all guilty of procrastinating. A little Facebook here and reading some blogs there (like you might be doing now). This never hurt anyone did it?
My guess is that many of the successful entrepreneurs that you envy, the Branson’s, the Jobs’s, the Tony Robbins’s and the like are NOT doing it. They are busy working. Making things happen in their business.
Creating, networking, shaking hands and kissing babies.
Doing whatever it takes to get their business off the ground.
I speak to far too many people who want the lifestyle (link to Tuesday’s post) and spend hours daydreaming about it, but who keep putting it off. I hear it all the time.
“Let’s follow up at the top of next month”
“Sounds great, but we are busy right now, things will cool off soon and then we can start building this business that I’d rather be building”
Excuses, maybe. Sales objections? Possibly.
But more likely they are scared of the unknown. Of something new. Of potentially failing at building the life they truly want. Of helping more people. Of changing more lives. Of the work and responsibility that comes with affecting more people.
I keep reading multiple versions of this same quote online nearly once-a-day lately (paraphrased below)
There are variations of that quote, but essentially it goes back to what you want from life and what things you are willing to do to get there. What fires you up in the morning. It sure isn’t any more damn TPS Reports. Or dealing with problem clients. Or putting out fires. Or whatever else gives you a reason to daydream about better things, better days, the vacation time coming up or the business that one day will be.
Today I want to say, STOP.
Stop putting it off. Stop making excuses. Stop waiting for the perfect time.
My wife and I have been joking about having kids for the past 3 years now, waiting for the perfect time. There never is one.
We’d try to find a 9-12 month windows with the least amount of big plans, events, etc in them, but it never opened up and honestly it never will. The sky will never open and shine down and say today is the day.
So we went for it. It’s been an amazing journey so far (you can see our announcement video here) and while it’s scary moving into the future, we took the leap.
When I left Corporate America to start selling products online, nearly everyone thought I was crazy. They still think I’m crazy but can’t deny the amazing things I’ve been able to generate for myself and my family.
It starts with a decision. A decision to do it today. Let’s get stared. It’s not easy, but it is rewarding. And it’s a journey that is better and more fun than not going on the journey at all.
What are you going to do today? Let me know in the comments.
photo courtesy of Montauk Beach
I just love the feeling of clients taking action. Today while browsing through Facebook (it’s a time management technique), I came across an ad for a product that looked really familiar.
The ad was for a product that I created with Paul Streitz and Brian Tracy called “Shock And Awe Success.”
You can see the image below:
In the ad, Paul is sending the viewer to a landing page built inside of Facebook, where they can signup for a free video that was shot on the set of the Brian Tracy Show.
Check out the Facebook landing page below:
Paul then has an immediate upsell into the program with Brian. This is a great marketing strategy and should be a good way for Paul to build his list and sell some products in the process.
To see Paul’s product and take advantage of his launch price for Shock And Awe Success, head on over to the sales page now.
Great work Paul!
P.S. If you would like to co-author a product with Brian Tracy, you can learn more and apply today by watching this quick video.
I am currently 30,000 feet in the air coming back from my first trip across the pond. I was in London and Birmingham in the UK speaking to 100 of the world’s top fitness trainers at the Fitness Entrepreneur Bootcamp.
(on stage at Jon LeToc’s #FEB2012 in Birmingham, UK)
The event was incredible and I was fortunate to be able to help them create a product strategy to bring in new income to their businesses and help them stop trading time for money. A very important concept, especially for this crowd, where empty time slots means that money is not coming into the business.
One of the overarching themes from this weekend was that many of the speakers who were personal trainers and now were teachers and information marketers were very vocal about the fact that you have to be in a business where everyday you wake up with a fire in your eyes.
And it can’t just be about the money. The money is just there to support the lifestyle you wish to live.
It’s a concept I’ve talked about before in blog posts and articles, especially to my music crowd. Figure out your number and work backwards.
What is your cost of living? Housing? Cars? Food? Lifestyle? Travel?
Find that number. I can almost guarantee that it is lower than you are thinking.
Once you have that number, it’s time to work backwards. How many clients do you really need to have to live your ideal lifestyle? How many products do you need to sell?
Do you need to raise your prices? Do you need to add more products? More services?
Design What You Want From Life
In the past 3 months I have been on planes, in cars, buses, trains, boats, hotels, spare bedrooms, bed and breakfasts and more traveling both for business and for fun. That’s a part of the lifestyle that I really wanted for myself.
(the lovely wife and I on a recent boat trip in Islamorada)
I love being on or near a beach or in a new city. Discovering new foods, cultures and people. Thus the business I am creating and growing allows for this. It allows for the travel and creates the revenue to explore and grow.
It may not be what you want, but deep down you have things that make you tick, that make you, well, you.
Let’s try and find that today. Bring out your desires and think about how you can get there.
If you are trading time for dollars. how can you break out of that, or begin to turn the tide to less hours for dollars. Open up the freedom in your life. You are an expert and can leverage the things you know in ways that people will truly value.
Maybe that is through coaching, through information products, speaking or some other kind of educational marketing opportunity.
The 100x Value Multiplier
(the expert panel at #FEB2012 at Aston University in Birmingham UK)
Find the value in the things that you do. During one of the nights at the event, we held a round-table discussion with all of the speakers and one of the attendees asked what can one truly make in a year as a personal trainer. Dax Moy, an amazing trainer and marketer said how about $17,000 a week. That is the price he gets paid by his private clients to travel the world and train them for a week at a time.
Is his training 100x better than the trainer charing $17/hour? Maybe, maybe not. But he understand the value that he brings, the lifestyle that he wants and has positioned himself to get those kinds of numbers. That is putting everything I mentioned in this article into action.
Finding the value you want to provide to the world, creating a business that matches that value along with your lifestyle wishes and then going out and doing everything in your power to get it.
If information products or educational marketing is something you are thinking about to get you there, let’s talk. Click here to fill out a free, consultation request.
Let me know what your teams and goals are in the comments below.
ProductPros client Stephen Lomsdalen has just released his new book, The 3 Wall Street Myths That Could Ruin Your Retirement Dreams on Amazon.com.
In the book, Stephen covers some very crucial topics, myths and misconceptions about investing today that can lead to a financial stress during the years where you should be spending your time doing what you want to do, after working so hard for so long.
You can pick up a copy today on Amazon.com for only $19.95 and it will be shipped directly to your home to read whenever you are ready for the information.
Congrats Stephen on the launch!
-Greg and the ProductPros Team
Today I wanted to share a quick video on three big lessons that I learned from interviewing a legend in our industry, Brian Tracy.
In the video I share 3 big keys that I took from our 90 minutes in front of a camera together and share how you can apply them into your business, life or other opportunities that present themselves to you.
In the video I mention two opportunities to become involved with that interview and product that we created with Brian.
1. Co-Create This Product With Brian And I
After finishing the project we wanted to involve some of our best clients and customers in this process and allow them to see how powerful this project can be for their own business. The result is an opportunity to co-create a product with the legendary Brian Tracy. This is a once-in-a-lifetime opportunity and the best part is that we will be doing most of the work for you!
We will be working together to create 3 brand new training modules that compliment the things that Brian taught in his 3 modules. I will work with you to create this framework, the outline and the interview questions. Then we will record everything together. Our team at the ProductPros will edit everything, and package it so that you have a complete 6-module program starring you and Brian.
If you are interested in learning more about this invite-only opportunity, please send an email to firstname.lastname@example.org right away to schedule a no obligation consultation to see how you can use this product in your business.
A sample product from this series can be see on Thom Garlock’s website here, called The Ultimate Guide To Creating Wealth In Your Self-Directed Retirement Plan.
Again, please send an email to email@example.com to learn more about this opportunity.
2. Generational Business Success
After we finished the interview, we packaged everything together and put together a physical version of the product for you to purchase. It is about 80 minutes of footage on business and success from one generation to another. From the marketing and the message, technology to economy, this product is a wealth of information for any entrepreneur, expert or small business owner looking to improve their business and their personal success today.
Click here to learn more about the product, and get one shipped to your home today.
Just got back into Orlando after spending 5 great days in Cincinnati, OH and Louisville, KY with some of our great clients as part of the Dicks + Nanton Celebrity Mastermind Weekend.
After 2 days in the classroom, we kicked off our shoes (well, actually we got pretty jazzed up) and spent Satursday at the 138th running of the Kentucky Derby.
It was a blast and there were some great stories and a few bets going around during the day. I also got to spend some time with special guest Dan Kennedy, a legend in the direct response and information marketing business. He shared some game changing thoughts with myself and the group and I will be highlighting them in the next issue of the Info Society Newsletter (you can subscribe here if you are not currently a member).
One of the biggest things I have learned from Dan is that if you want something that most people don’t have, you have to do what most others won’t do. It is so true and it starts with your midset and the choices you make as an entrepreneur, down to your products, services and marketing.
It is something we are getting excited about here at the ProductPros as we explore a new chapter in our own business this year.
That means great things for you guys!
In the meantime, hope you like the pictures so far and be sure to check out the ProductPros on Facebook for more images and insight from the Derby.
P.S. Tomorrow night (Wednesday, May 9th) I am hosting a live training webinar about the power of Celebrity Association and how you can co-create a product with a good friend of mine, Brian Tracy.
Last week I was asked to deliver a presentation for my friends at Affiliate Summit on creating highly valuable and financially rewarding information products.
This was a great presentation that shares how people in the Affiliate Marketing industry can leverage info products in their business, both to sell and to use as education for their affiliates, customers or blog readers.
The webinar is a bit long, but is jam packed with actionable information that you can take right now and apply to your business.
After you watch the video, let me know what other questions that you have about creating information products for your business. I will be responding to everyone to help you out this week.
P.S. If you are not already, please subscribe to the ProductPros newsletter. You will be getting some very valuable emails from me this week about a secret online society. If you are intrigued, then signup and look for that email later in the week.
Last week while walking to lunch in Hollywood for a Grammy Mastermind weekend, I ran across this ginormous tent promoting the Simpsons 500th episode.
For anyone that has seen me speak or listened to a webinar or teleseminar, I always talk about the Simpsons. I talk about how when I first started creating products I could tell you more about the characters on the Simpsons that I could about my customers.
How backwards is that?
Very! Your customers are the ones that keep the roof over your hear, they pay your car payment every month and keep food on the table for you, your family and the families of your employees.
So why did I know more about Homer Simpson that I did my own customers? Because I never spent the time to really think and learn about them.
While walking by the text, I asked a good friend, Bill Benner to grab my little camera so I could shoot a video that will help you avoid the same mistakes that I made when I frist started.
The audio in the video isn’t amazing, there was a large crowd and some background noise, but the message is loud and clear. It’s just longer than 2 minutes long and really can be the driving factor that helps you sell more products this year.
I know that is has been for me. Enjoy.
Now that you have watched the video, you saw that I shared a very quick exercise that you need to complete today. It doesn’t take a long time, in fact you can do it in 5 minutes or so. But these 5 minutes help you create better products, market your products more effectively and help to change people’s lives and businesses through your products and services.
Once you know “who” you are creating your products for, the message becomes more clear and you have a greater shot of delivering value to them (which makes them happy to give you money to help them fix their problems).
Your Homer Simpson Exercise
1. Take out a sheet of paper and draw a line right down the middle, vertically.
2. On the top left, right the name of your favorite tv character. It can be Homer Simpson, or it can be one of the Desperate Housewives or even a reality star like Snooki or Randy Jackson.
3. Once you have your character listed, write down 5 characteristics about that person that could help you market to them.
As an example, here is what I would say about Homer Simpson:
All 5 of those characteristics tell me something about Homer and his needs, likes and interests. It would also help me find avenues to market to him. If Homer likes my product I bet others at the power plant will. Can I create a campaign to the workers of the power plant? Maybe Facebook or LinkedIn ads?
Are there certain types of products that a married parent of 3 kids would need? Oh yea! I think you get the point here.
4. On the top right of the page, write down the name of your ideal customer. If he/she doesn’t have a name, give them one.
5. Write down 5 characteristics of your ideal customer that would help you market to them, understand them and see their wants and desired.
As an example, here is how I did this exercise in my info product music business.
As you can see, once you have this picture, it makes the product creation and marketing process much easier.
So, today, I want you to take action and complete this exercise.
And here is what I am going to do for you. When you complete this exercise, email it over to me (firstname.lastname@example.org) and I’ll grade it for you. I’ll tell you if you have your market figured out or if you need to look harder to find your ideal customer.
Get to work and leave any comments or questions below! Here’s to creating highly valuable and financially rewarding products!
P.S. At the Simpsons tent, there was a challenge going on between 100 super Simpsons fans. They had to watch all 500 episodes in a row with no breaks. Wow! 4 days of watching the Simpsons.
I consider myself a fan, but not that big of a fan.
The ProductPros were live from the 2012 Grammy Awards this past weekend and before the show started I grabbed out my iPhone and shot a quick message for everyone.
Before the Grammy’s began, we spent 2 intense days Masterminding with 20 of the brightest entrepreneurs I have ever surrounded myself with. I have 10+ pages of handwritten notes and spent the entire day on Tuesday implementing, implementing and implementing.
That’s really good news for you guys as the posts will be flowing to help you build an information marketing business of your own.
Look for some new videos next week that we shot in Hollywood with some exercises to kick start your product and business creation.
Till next time, thanks for being a subscriber.
Last night I spent the evening with 45 of Orlando’s top Affiliate Marketers at the January Affiliate Summit Meetup. In between some tacos and cervezas I got to spend some time talking with some of the newer marketers and the problems that they were having in making money online.
For many new online marketers, when they are getting started they have a tough time getting traffic. That was not the case with this crowd! They had built passionate communities with thousands of visitors clinging on every word.
They were writing amazing blog posts and had engaged communities through their Facebook Fan Pages. They had what nearly everyone wants and weren’t even trying all that hard – just writing and talking about things they were truly passionate about.
What they were having issues with was making money off of their traffic. They were trying AdSense and banner ads from ad networks to no luck.
Here is why they weren’t getting any results.
The people that came to their sites, commented on their posts and joined their communities wanted to hear from the writer, not from a random ad that was served based on keywords on the page. There was no connection to the ads, thus no one clicked on them.
When I finally got a chance to speak with them, I asked about their audience and what they loved doing. They said that they thought their audience was stingy and didn’t want to pull out their wallets. I reassured them this wasn’t the case. The case was that they were putting the wrong items in those banner places.
Their readers really want – MORE OF THEM!
The formula is simple, people buy people and in the case of these bloggers, they are the experts, the gurus, the voice that people listen to. That is what their market wants to buy. So instead of throwing up AdSense and hoping to get a few clicks and a small check every month, they should be focusing on building a product that their readers care about. Something that moves them. Something that involves their personality and the solving of a problem.
The answer to monetization was right in front of their eyes. They just couldn’t see it.
If you are starting to build a community of passionate people, you need to put yourself out in the open and give more of yourself to your market. You do this through video courses, audio programs, blog posts, newsletters, coaching groups, live calls, webinars and anything else that gives your community more access to you.
They may not want to buy the random widget that an ad service places on your site, but they will buy you. Every time. Without fail.
What other advice would you give to a group that has readers but no monetization strategy? Let us know in the comments below.
This past week, the Celebrity Branding Agency hosted 25 top entrepreneurs from around the country to film a new season of America’s Premiere Experts. I always love going to these events to see and meet the ambitious entrepreneurs that go through the program. The vast backgrounds, success stories and lifestyles always make for great bar conversations.
At these events, everyone is trying to become the Celebrity Expert in their niche or industry and are looking to use big media, marketing and PR strategies to get there. When I got to talk to them this weekend, I wanted to give them some high level actionable content on how to create “valuable information.”
During the talk, I got into why people, customers, clients and prospects like experts, or gurus or niche celebrities.
The reason: we solve problems.
The person who is the expert is the one who people come to when they have a problem and need a resource, a product, a service, an answer or some kind of solution to get rid of the pain they are having in their life.
The expert is the person who is the most valuable person that is known to have, or provide that solution.
At the end of that day, that is the business you are in. You are in the problem solving business. Dog trainers solve dog behavior problems. Consultants and coaches solve business problems. Realtors solve the “I need to sell my home fast” problem. Doctors solve the “what is that bump” problem.
But being the best at solving the problem isn’t your only role in business. Marketing the fact that you are the best solution is the other vital step. You need chops and you need to market those chops. Combine the two and that is your key to being more successful in your business.
As an information publisher, or an info product creator or an educational provider, your goal is no different. Your job is to create products that solve problems, position your program as the expert solution and then market it to any and everyone that has that problem.
So as you think about your next product, think about why someone would call you the expert. Thing about the core problem that you solve. Then go about building your framework and recording your videos or audios.
Remember – you are in the business of problem solving through information. Don’t forget it.
What problem do you solve? Leave your answer in the comments below.
In the episode, Greg gave some great advice on:
After you listen, head over to the ProductPros Facebook Page and let us know one thing that you learned from the episode.
Today I wanted to share some notes for having your information product cover designed by a freelance graphic designer.
Currently I outsource some of my design to 2 talented designers in Europe and have had fascinating results. But it wasn’t always so peachy and perfect.
Actually the first info product cover I had designed was a nightmare. I didn’t know what I was doing and I didn’t have a good direction to send to the designer I was working with.
As you can see in the image below in a DVD I released called the 7 Job Seeker Secrets, it was not my best work.
But boy did I learn a lot from that experience and from the hundreds of others over the past 4 years working with freelancers, outsourcers and companies to help develop great looking information products.
The InfoProductPro Design Process
I am currently working on setting up a new internal product here called InfoProductPro and I wanted to create visuals around the product that would really make it pop in the marketplace. I wanted people to see it, remember it and recall it.
I had some ideas for the look and feel and also knew I wanted the colors to fit into the branding of the ProductPros.
As you can see from the Manual Cover, I think we did a good job of building out a look and feel that we can be proud of and get ready to promote into the marketplace.
What I want to do know is show you some of the exact steps and tips to getting a great outsourced design back from an overseas designer and some of the lessons that I have learned along the way.
Directions For Your Designer
The most important factor in getting your info product graphics back with something that you love is in the directions that you give. When I created the 7 Job Seeker Secrets I put too much trust into my designer’s skills and ability to create.
Ultimately this was a bad decision and resulted in a DVD cover that I didn’t love and neither did the market.
Below is an email breakdown of exactly what I sent my designer, so you can copy some of the strategy that was involved for your own info product graphics. Notice some of the details and instructions that are given, as well as the examples and samples that I provided so they knew exactly what I was looking for.
Email Instructions For Designer
Next Steps Working With Your Designer
Now, the first designs that came back from my designer were close, but here is where you also need to provide critical feedback and instruction on where you would like it to go.
Here are the 3 files samples that were sent to me for my info product.
These look pretty good, but I am not super fond of the shield, so here is the email I sent back to the designer with feedback and next steps (note: I already have rapport with this designer. When starting out you will want to provide more detail in the feedback email).
The Final Info Product Cover Graphic
And after that email, I received what you saw at the top of the email which will act as the basis for the entire Info Product Design.
We later created a logo from the center graphic and INFOPRODUCTPRO text area, a header for our website, DVD cases for the videos and an Action Guide cover.
But you will have to wait a little bit to see those. Join the mailing list if you want early notification about this product.
Some Final Tips For Outsourcing Your Info Product Design
We now have 2 great designers that work with us and our clients to create great artwork. But we didn’t find them overnight. We looked and looked and interviewed and tested until we found something that we ultimately thought would best represent the ProductPros.
So the first piece of advice is to take your time. I am beyond guilty of this as I always want everything now, now, now. However, finding a great design is always better than finding a quick design.
We use oDesk to post jobs, interview and pay our freelance team. It’s a great service that I will write more in-depth on in the future. When looking through applicants on oDesk I would look for someone that has experience working with your type of business, understands the needs and demands, understands the colors, the looks, the fonts and other small detail that can make or break the look.
Lastly, the best product cover designs are going to be the ones where you give the most direction. Always look for sample covers and graphics, give color palettes and let them know exactly what you want. Do not leave it up to their imagination until after you have built up rapport with them and they have shown that they can product quality work time and time again.
What Questions Do You Have About Product Cover Design?
Leave your questions and comments below so we can help you design your best product and begin helping more and more people in your market live the life they desire.
Greg Rollett, the ProductPro
In this weeks ProductPro Video Blog I wanted to talk about potential. Potential, especially in the information world is extremely important. For every big box, or home study course or membership site out there, the user or the customer has potential. This potential is the same as everyone who gets the program.
In the video below I share how you can learn from this potential and tap into it to get explosive results for yourself.
And then I want you to think about your customers. When they buy your products they all have that same potential to use your information and education to improve their lives or their businesses as well. This is really powerful stuff and something that we will continue to build on here at the ProductPros, both to help you tap into your own potential and to harness the power of your new subscriber or customer’s potential.
Let me know what you think of the video in the comments below.
P.S. My new book, The New Masters Of Online Marketing is now available on Amazon.com and features Nick Nanton, JW Dicks, Lindsay Dicks as well as some of my Internet Marketing friends Cheryl Campbell, Brian Horn, Ben Glass and Brian Evans. Go grab your copy now at Amazon.com.
And let me know what you think about this video, the book or how we can help create your own custom product by sending me an email to email@example.com.
Today I have a really exciting video for you. For me, getting boxes from the printer for new client products reminds me of Tuesdays, when I used to go into the local record stores (Park Ave CD’s in Winter Park, FL was my favorite spot) and buy the newest releases from my favorite artists.
Then I would get in the car and rip the packaging open and put it in my CD player right away with the windows down.
Today, I am walking you through a brand new product we made for David Schwab, Effective Communication For Ultimate Practice Growth. It was a great product to make with David and I know it is going to help out the Dental Practices that he works with.
Enjoy the video below and let me know in the comments any of your favorite unboxing memories (whether it was music, movies or even Christmas morning).
Talk about timing. Between an earthquake and a hurricane, who thought Washington DC was a big time weather threat. Luckily, we made it into and out of DC before any of the crazy weather and our trip couldn’t have been better.
We had a great time entertaining 20 entrepreneurs from all over the country with the Celebrity Branding Agency and I even got to work both behind and in front of the camera over the week. Check out some pics below and as soon as I get the footage you will be the first to check it out.
Learn more about the guaranteed media opportunities from the Celebrity Branding Agency.