Can Homer Simpson Can Help You Define Your Ideal Product Customer?

Last week while walking to lunch in Hollywood for a Grammy Mastermind weekend, I ran across this ginormous tent promoting the Simpsons 500th episode.

For anyone that has seen me speak or listened to a webinar or teleseminar, I always talk about the Simpsons. I talk about how when I first started creating products I could tell you more about the characters on the Simpsons that I could about my customers.

How backwards is that?

Very! Your customers are the ones that keep the roof over your hear, they pay your car payment every month and keep food on the table for you, your family and the families of your employees.

So why did I know more about Homer Simpson that I did my own customers? Because I never spent the time to really think and learn about them.

While walking by the text, I asked a good friend, Bill Benner to grab my little camera so I could shoot a video that will help you avoid the same mistakes that I made when I frist started.

The audio in the video isn’t amazing, there was a large crowd and some background noise, but the message is loud and clear. It’s just longer than 2 minutes long and really can be the driving factor that helps you sell more products this year.

I know that is has been for me. Enjoy.

Now that you have watched the video, you saw that I shared a very quick exercise that you need to complete today. It doesn’t take a long time, in fact you can do it in 5 minutes or so. But these 5 minutes help you create better products, market your products more effectively and help to change people’s lives and businesses through your products and services.

Once you know “who” you are creating your products for, the message becomes more clear and you have a greater shot of delivering value to them (which makes them happy to give you money to help them fix their problems).

Your Homer Simpson Exercise

1. Take out a sheet of paper and draw a line right down the middle, vertically.

2. On the top left, right the name of your favorite tv character. It can be Homer Simpson, or it can be one of the Desperate Housewives or even a reality star like Snooki or Randy Jackson.

3. Once you have your character listed, write down 5 characteristics about that person that could help you market to them.

As an example, here is what I would say about Homer Simpson:
a. He works at the powerplant and his boss is Mr. Burns
b. He loves Duff Beer
c. He has 3 kids – Bart, Maggie and Lisa
d. He is married to Marge
e. He loves white t-shirts and blue pants

All 5 of those characteristics tell me something about Homer and his needs, likes and interests. It would also help me find avenues to market to him. If Homer likes my product I bet others at the power plant will. Can I create a campaign to the workers of the power plant? Maybe Facebook or LinkedIn ads?

Are there certain types of products that a married parent of 3 kids would need? Oh yea! I think you get the point here.

4. On the top right of the page, write down the name of your ideal customer. If he/she doesn’t have a name, give them one.

5. Write down 5 characteristics of your ideal customer that would help you market to them, understand them and see their wants and desired.

As an example, here is how I did this exercise in my info product music business.
a. He just graduated college and has huge debt and low spending budget
b. He plays in dive bars, mixture between original and covers
c. He spends more money at the bar than he makes playing the shows
d. He is a singer/songwriter with aspirations to get his songs licensed on tv shows and movies
e. He wears a backward hat, a t-shirt with a silly slogan and khaki shorts.

As you can see, once you have this picture, it makes the product creation and marketing process much easier.

So, today, I want you to take action and complete this exercise.

And here is what I am going to do for you. When you complete this exercise, email it over to me (greg@productprosystems.com) and I’ll grade it for you. I’ll tell you if you have your market figured out or if you need to look harder to find your ideal customer.

Get to work and leave any comments or questions below! Here’s to creating highly valuable and financially rewarding products!

-Greg

P.S. At the Simpsons tent, there was a challenge going on between 100 super Simpsons fans. They had to watch all 500 episodes in a row with no breaks. Wow! 4 days of watching the Simpsons.

I consider myself a fan, but not that big of a fan.

4 Responses to Can Homer Simpson Can Help You Define Your Ideal Product Customer?

  1. Christina says:

    Greg, that was such a fun exercise! Thanks for sharing it. .. Emailing you my list now.

  2. Our “ideal” customer:
    a. has an annual or biannual legal/regulatory compliance requirement that can be met with online training;
    b. needs readily accessible reports/tracking to prove compliance
    c. has limited internal technology staff or availability
    d. has high employee or member turnover, employs a numnber of seasonal/part-time staff, or is growing fast
    e. has a technology problem that they can’t solve by themselves

    • admin says:

      @Mary – that’s a great list. Love it. Some other things to think about, just to dig deeper (and your list was great)

      1. Who is the person – male/female – age range, etc
      2. Is there a certain industry (industries) where they have the regulatory compliances?
      3. How many employees do they generally have? Is it start-ups with a seasonal need or Disney that has a seasonal need?

      Great job!

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