Today we are once again turning the spotlight onto fitness. In this product spotlight we are heading beyond the weights and the workouts, the food and the diets and getting into your mindset.

Deb Cheslow and Angie Flynn created My Release Plan, a 9-CD, DVD, Action Guide and more program, because, in their own words,

”we were frustrated by the numbers of people we could reach with one-on-one or even group coaching, face-to-face. Systemizing the program into a physical product extends that reach exponentially! It allows us to reach millions of people instead of only hundreds or thousands. It also gave us a platform from which we can offer the system to corporations as a standalone or an add-on program in their corporate wellness arsenal.”

That is an incredibly important lesson for you to take-away. Information based products allow you to share your ideas with a nearly unlimited amount of people that you can never get to one-on-one. And you don’t even need to be in the office when a sale comes in.

My Release Plan is a very unique product in that it has gone above and beyond just a set of CD’s and a manual. In fact, there is a Quick Start Guide, a Goal Card an Accountability Agreement to sign and a 90-day journal so you stay committed and motivated to complete the program and get the results you desire. I asked Deb about the reasons for creating such an in-depth program:

“We have been teaching the concepts that are contained in the My Release Plan program for over a decade and every single person we have personally “coached” has gotten great results, so we captured the system in a book, which quickly became a Best-Seller. However, we found that the book wasn’t enough to produce lasting behavior changes. My Release Plan is a system that builds in the discipline, accountability and standards. People learn in different ways, so we thought it important to include visual, audio and written components to cater to different learning styles. The program is definitely comprehensive – it has the “thud” factor. That is because we wanted to provide every single tool that we discussed in the program so there is no excuse for anything but success! Now every single person can benefit from a system that’s proven effective for over a decade, that is captured in a Best-Selling Book, and get the personal coaching that makes it all work. This is definitely NOT diet program #65,001!”

During the process, we went through book drafts, workbooks, a live workout filming in the office and a few sets of edits to the entire program. It has become a real work of art and once again, I’ll leave it to Deb to share what it was like to create the program with our team:

“Our strength lies in our unique system and our ability to convey the information and to connect personally with the participant. Although we COULD have figured out how to produce a product eventually, why should we reinvent the wheel? The ProductPros organization is simply OUTSTANDING at what they do – from technical know-how, to conceptualizing innovative ways to showcase our content, to designing the packaging and even fulfilling orders – their strength is producing information products that allow you to get your information out into the marketplace without having to physically be there. It is so rare to find a company that meets our own high standards and expectations. The ProductPros overdelivered in a huge way –they went above and beyond our expectations to help create our vision for this product, on a very short timeline and for a very reasonable fee. Greg and his team have a fantastic system that makes an information product doable for anyone.”

Well, thanks Deb! It helps when you have 2 subject matter experts that are truly passionate about helping people to change their lives and come out a better person than they were going in.

You can check out My Release Plan and get yourself on the path towards losing (or releasing as they put it) weight and feeling great this New Year by visiting www.myreleaseplan.com and clicking on the Books and Products tab.

As you begin to think about the information that you have that will help people, I want you to think about how best you can get your customers to apply the information you are teaching them. It’s one thing to educate, it’s another to stimulate change in someone and that is exactly what Deb and Angie have been able to do in creating the My Release Plan training program.

To request your own free product consultation to see how you can turn your information into profits, contact Greg Rollett, the ProductPro, at greg@productprosystems.com or call 800.980.1626 today.

You can see the post here and below you can see what advice Greg gave for the piece.

The first time I tried to shoot myself on video was not pretty, but it was profitable. I used a precursor to the Flip Camera, put it on a bar stool with some books stacked up to make a tripod and nailed some whiteboards into my wall. The result was a four-video product that still sells to this day. The point is not to let technology stop you, but rather create a story worth listening to.

The product Greg is speaking of is the New Music Economy, a 4 video training program he created for independent musicians to help them learn about marketing and cultivating a fan base.

If you are looking to add a video product to your business, check out Greg talking about how he can help you put it all together in this quick video he shot just for you.

I spent 4 days down there painting walls, putting together computers and filming a documentary about the orphanage.

The great thing about this trip is that it reminded me about the power of information. Giving these kids the ability to get online, do research, explore and dream by reading books, doing homework and connecting with the world.

For me, getting my first laptop from my dad when I was graduating high school completely changed my life. From begin able to get online and chat with friends on AOL Instant Messenger to creating my first “beat” on a $50 music program to recording my first albums, marketing those albums, booking shows all over the country and now using it to help others through developing information products – I truly see the power that these machines hold.

The sky is the limit.

And today I want you to think about how you can share the information you know to help others get what they want from life.

In the comments, leave me a quick message about how you can use the things you know to help others and I’ll be sure to check them out and lend any advice that I can.

And, if you want to talk about exploring taking that information and turning it into a business, we have a few spots left in our special we are running this month. You can learn more about that by clicking here now.

Talk soon,

Greg “What A Trip” Rollett

P.S. I will post some photos from the shoot this week and will be sharing the documentary and my lil clip in the film as soon as I get it from Nick and his crew. Had a blast going out there and can’t wait to show everyone the end result.

Before the crowd gathered to get their photos taken on the carpet, I asked Parker to turn on the camera and the mic so I could relay some very important messages that I learned that day while taking a behind the scenes tour of Disney World with the Disney Institute.

The message is all about recognizing people in your business. And not just customers, but recognizing employees as well. This is something we all need to do a better job at.

I talk to fitness entrepreneurs all the time about recognizing clients when they hit milestones in their workouts, or clients after their big event. I do my best to recognize great products from our clients and customers both here and on our Facebook page.

But we can go deeper. Think about this topic today and let me know how you recognize people in your business in the comments below.

-Greg

P.S. That suit and tie is a long ways away from the standard black V-neck and jeans that I rock to the office every day! Sometimes it’s nice to get all fancy for your clients as well.

January is the perfect time to launch a new program that aims to improve someone’s life, health or finances.

Think about it…

At the end of the year we traditionally reflect on the previous 12 months and think about all the regrets we had and all the unchecked items on our “we want to do that” list.

This rings especially true when it comes to dieting, losing weight and having more money in our bank account.

And this month I want to talk to you about ProductPros client Dr. Craig Koniver who took full advantage of this opportunity and launched his Break Free, Real Health program in Decenber.

Break Free, Real Health is a monthly membership and community for people looking to live a more natural and healthy lifestyle and are sick of mainstream conventional medicine, over processed food and mainstream media lies.

This is a great angle that plays into the story theme of “us vs. them” and Dr. K can really back up the facts as an actual practicing doctor in North Carolina.

I asked Dr. K why he creates this program after it latched and he had this to say,

“I can only see so many patients in one day and with the large amount of time I like to spend with patients, it becomes difficult to impact that many people. By providing this membership site, I can create an interactive community where members have access to all of the content (videos, audio, action guides, resources) that I create as well as to me personally through the private forum.”

When Dr. K launched his program he had already began building his mailing list and had cultivated a tribe of happy patients that see him live in his office. This allowed Dr K to receive both immediate sales and feedback for his program.

When we came in to help Dr K with Break Free, Real Health he already had all the topics, ideas, research and expertise he needed to make an impact on his market. We helped him to decide the business model, the order that the content is delivered, helped with recording, editing and the creation of manuals and action guides that made his content actionable for his members. This is going to get his members to stick longer and become raving fans for Craig and his brand.

Craig had this to say about the ProductPros process,

“Greg has been amazing at helping to turn my ideas into the actual membership site. This includes brainstorming about what the content should be as well as the actual building of the membership site and assistance with the content generation.“

Dr K knows his market really well. He knows their fears, their problems and also their aspirations to live healthier and natural. He has turned this into his focus by stating,

“My goals are to be a real health leader. To get people thinking outside the box without having to sell them a product. I want people to know that they can be abundantly healthy by making active food, exercise and thought choices. Health (and life) are truly about what you focus on. And I want my members to retrain themselves to literally focus on their positive health.”

You can check out the Break Free, Real Health Membership by heading over to – http://organicmedicinenow.com/courses/launch/ now and watching his sales video.

As you work through the New Year, think about the ways that you can share your expertise with the world to help scale your time, impact more people and leave your mark on the world.

To request your own free product consultation to see how you can turn your information into profits, contact Greg Rollett, the ProductPro, at greg@productprosystems.com or call 800.980.1626 today.

On his Podcast episode we talked about creating information products, honing in on your idea and your market and then how to find an audience that wants to buy your stuff. The content is great and even better is that he made me into a cartoon!

How cool is that!

Click the image below to listen to the episode now and leave Jake a comment about the content and if you learned anything from my ramblings.

Over the past week, we have gone over 3 keys to building a highly successful information business today. A business that helps people to change their lives, their businesses, their health or their relationships and also rewards you financially for dispensing this information.

In the video above I have given you an opportunity to have these 3 elements custom-tailored and delivered to you in an intimate 1-on-1 coaching session.

You see, over the past 2 years I have been closing working on some of the biggest information products with some of the world’s leading experts. Experts like Brian Tracy, Michael Gerber and Tom Hopkins. And niche experts in the investing niche, the fitness niche, natural living, business credit, sales training, real estate and countless others.

I know exactly what these markets want and how to reach the fast. And today I want to open my vault of knowledge to you. To build YOU a roadmap to start your own highly profitable information business.

I truly believe that building an information marketing business is the fasest and best path to creating more freedom in your life. From the freedom of breaking away from your corporate life to the freedom of giving you and your family the life you desire.

I wrote this entire funnel while on a plane on the way to Mexico to renovate and build a library and computer center at a children’s orphanage in Mexico. The kind of freedom this business allows me to have is phenomenal. The network and people I get to interact with I never would have pictured myself talking to. And the opportunities to grow my personal wealth along with the knowledge I can pass on to others through the things I know and teach has been nothing short of life changing.

Today I want to do the same for you. And I want to do it at the most affordable price I have ever put on this type of session. Nick and Jack might not let me out in public again for doing something this crazy.

But, here’s the deal. I love what I do. I love helping people and I want to see you build the lifestyle of your dreams through building an information business.

So today, you can take advantage of this special Information Business Blueprint Session for only 1 payment of $297.

Yea, $297!

For less than $300 you can leverage the 100+ products in 40+ niches that I have helped to create and launch and use it to catapult your own life.

Here’s the deal and what you get for your $297:

• We will schedule a 45-minute 1-on-1 (not a group) training session on Go2Webinar.
• On that meeting we will go through the 3 core elements you need in place to create your information business
• We will start by clearly defining your market and showing you exactly how I would build your tribe
• I will show you the sites, the tools, the posts and the content you need to create to build a tribe quickly and efficiently
• Next we will talk about the core problems that market has and how you can use your knowledge and experience to help that market to solve those problems
• I will create your information product framework and tell you exactly what to include in your product to make it the ultimate desire of everyone in your tribe
• And finally I will show you exactly how I would market and sell that product from the affiliates I would seek out to the exact traffic sources I would use to the sequence, funnels, copy ideas and product launch strategies that have proven to work for me and my clients time and time again

And I am going to do it all in less than an hour!

I don’t want to waste your time that you could be using to build your business.

This is my gift to you. The only thing I want in return is a note from you saying how good the session was and how you have started your own information business that is helping people to change their life and is changing your financial outlook as well.

And one more thing…

If, after our call you decide to work with me and the ProductPros to create your information product, I will apply your $297 towards your product creation package.

How cool is that?

So that’s the deal. I don’t think I can make it any better for you today. To get started just click the button below, enter your credit card information and then I will personally reach out and schedule our session.

Let’s get started!

-Greg

We started by talking about building a tribe and having people that are clawing at the bits to get the information stored in your brain. Then we moved onto problem solving.

Today I am going to tell you something that you probably never really thought about.

It’s something I learned from mean ol’ Dan Kennedy and has stuck in my mind over the past few years as we have been building hundreds of information businesses for our clients.

Here it is:

You are not in the __________ (fill in the blank) business. You are the marketer of a __________(fill in the blank) business.

To put this into context, when I was actively selling products in the music industry, I was not in the music marketing business. I was a marketer who sold music marketing products.

Much like a dentist thinks he is in the dental business, alas he is not. He is in the marketing of dental services business.

Here is the catch – we all know something. We all have a message to share with the world. Problem is, the world doesn’t want your message…YET.

You have to put your message into some form of media (sales letter, mail piece, Facebook ad, blog post) and then distribute that media via active sales and marketing. I share all of this to bring you reason #3 why you are not yet ready to create your info product…

3. You Don’t Know How To Sell It

Without a compelling sales and marketing message, your great product won’t change anyone’s life, including your own. If you want to make money in the information marketing business, you need to get good at 1 thing and 1 thing only – marketing.

Marketing drives people to want to work with you, connect with you and learn from you. It creates an emotional connection between you and your prospect. It gives them a reason to pay attention to you.

But most, importantly, without marketing and a sales message to match the marketing, you won’t be any closer to achieving your dreams and building your business.

I mentioned above that taking the stories and information in your head is the easy part and I meant it.

In my product creation consultations we spend more time talking about the market, their desires and how you can reach them that with the actual content. I want to make sure you have a viable market that is ready and willing to spend money to solve their problem.

And then you have to create a way to reach them. If you have reason #1 already (building a Tribe), it makes this process easier. Creating rapport with an audience is step #1, but we aren’t all afforded that luxury of time. Sometimes we need sales now. And if that’s the case, you need to spend every waking minute finding your hungry audience and telling your story so they know that you are the solution for which they seek.

Start looking at ads, sales letters and personalities that do a great job of convincing you to buy their stuff. What makes it so appealing and attracting? How can you model it with your own personality?

What To Do Now!

It’s time to get to work. I know, you don’t like being told to work. I get it. Working is way tougher that sitting on a beach hitting buttons on your laptop ATM.

You might have heard that you need to work smart and not hard. I disagree.

You need to work hard on the smart things.

The 3 posts I have written this week are the smart things. Tomorrow I will be writing a 4th post in this series. It will give you an opportunity to have a lot of the hard work I have laid out for you to be done by someone who has been there and done that.

And it will be much a more affordable investment than you are thinking.

But today – I want to know HOW you are going to sell your product. Please take a minute and leave a comment below. I am going to be reading and responding to them all to help you build your information business.

Why would I do that?

Because I firmly believe that creating an information based business is the fastest way to create a lifestyle business that changes your life and the lives of others.

So, go and leave a comment here now and look out for my special post tomorrow!

-Greg “Always Be Selling” Rollett

Now, there are ways to avoid this – like buying traffic, placing ads in magazines or doing direct mail. However, the truth is that even in buying traffic you need to lead them and be the expert that is there for them beyond just a product they came to your website that they buy.

Once you have begun to establish your audience, it’s time to jump into the 2nd major reason that you are NOT ready to create and release your information product!

#2: You don’t solve an actual problem that the market has.

Once you have developed or determined what your skills are and what your story is, you need to apply that to a real problem that your market has. Just because you have a magical 6-step process for leadership doesn’t mean that anyone wants it or needs it.

In order for someone to pull out their wallet and their credit card after looking at your sales page, you need to create an emotional reason for them to buy your product now. What itch do they have that you can solve.

We talk a lot in our own products and in our product consultations about Frameworks. For your purposes today, I want you to think about two things: A and B.

A is where you prospect is today and the problem that they currently have.
B is where they want to go after the problem is solved.

Today I want you to focus on the A and the A only.

For example: I don’t need a leadership product, because I do not think I have a leadership problem. What I do have is staff that keeps leaving me and I keep having to hire new people.

How can you take that example and solve his problem.

My product helps entrepreneurs to stop the revolving door of hiring employees that don’t stick and helps you to become the go-to person that everyone in your market wants to work for so you never have to worry about hiring again!

That’s what I am talking about!

What is the problem that your market has and what problem do you solve. Have a definitive solution that your problem delivers.

Make it tangible.

In weight loss, tell me that I will have 6-Pack Abs after going through your product, not just “look better” or experience “some weight loss.”

For many this is a difficult thing to think about. We all have great ideas for products, but if that product doesn’t solve a tangible need in the market, it is once again just going to sit on the shelf and look great, but not help anyone (including your bank account).

So here’s what I want you to do today. I want to know what problem you solve in your market. Go ahead and leave a comment below and I will help you personally to address this second point.

And then, check back in a day or 2, for part 3 to complete the full picture to save you some aggravating times before you release your product.

-Greg “Mr Go Out And Solve A Problem” Rollett

Over the past 2 weeks I have been talking with countless entrepreneurs and experts about their ideas to create their next blockbuster information product or online business.

Nearly every idea was great. It fused experiences with stories, education with thorough research and even complete 360 degree transformations for themselves and their clients.

That part of the information business is the side that is fun and exciting to talk about. We all have stories and information that can help people change their lives. Stories that need to be heard. Just like this message you are reading right now.

But here is the harsh trust and the unglamorous side – no one is sitting there, waiting for your information. In fact, I bet that before you opened this email you were not refreshing your email account waiting for Greg to send you a message.

It’s just not going to happen. Even after you have given me permission to send you messages like this.

But, here is the key difference that leads into reason #1:

1. You do not have an active audience!

Look, I have seen many information businesses work with teeny, tiny lists – less than 100 people on them. But they were active and engaged. They were in a dire state of need and the personality driving that audience had an intimate connection with them.

The unfortunate fact is that many aspiring information marketers want to save the world without have a group in the world to save.

When I have something worth saying, I can turn to an email list with thousands of readers, type out some sentences and hit send.

But they didn’t just fall out of the sky. You didn’t just stumble onto this list. There was purpose and intent to get you here and it’s my job to keep you here.

If you do not currently have an active audience, whether it’s email subscribers, current patients or customers, blog readers, or heck, for the sake of this conversation, engaging Facebook fans – you need to start there.

Read the short, but inspiring book by Seth Godin called Tribes. You need to build a Tribe before you can lead a Tribe. Again, this Tribe does’t need to be 10,000 strong. You can lead of group of 20.

Now, the other end of this is if you have the pockets to spend on direct marketing. This means that you are going to build your Tribe by actively spending money to acquire that Tribe. Putting ads on Google or Facebook, buying space in niche magazines, finding high-level affiliates to promote your product or getting on stages to deliver a sales presentation to.

No matter how you skin the cat, you need to build an active audience in order to make information marketing and publishing work. Without it, you’ll have a fancy looking package sitting on your shelves.

Today I want you to think about who you are going to create your product for and how you are going to go about finding them. Then I want you to tell me all about it!

Leave a comment below telling me how you are going to find your audience and build your tribe. I will be reading them all and commenting to help you get started.

Tomorrow, I will be sharing my second reason that you NOT be creating your product yet.

In the meantime, leave me a comment about reason #1 and what you are doing about it!

Talk soon,

Greg